Jamie Ginsberg Social Media Strategist » Status Updates

FaceBook Page Recommendations being Socialized!

jginsberg — Fri, 15 Jul 2011 14:08:39 +0000

I have been waiting for Reviews on FaceBook Pages to be socialized (ranked in the newsfeed) for 2 years, today I saw the first sign of life. Recommend This Place. Now live on the left hand side of some Pages, you can write a recommendation that hits your newsfeed, promoting the Page. Essentially this acts as a Status Update! Are you ready to see FaceBook Socialize Reviews?

Over 750 Million People Using FaceBook = AWESOME

jginsberg — Wed, 06 Jul 2011 21:04:23 +0000

What did I take away from today’s really exciting product announcements from FaceBook besides multi-Chat and Video Chat powered by Skype? Over 750 Million People using FaceBook. Put that in your Pipe and Smoke It. 70 Billion Photos is conservative indeed…Sign up for FaceBook Video Chat Here.

Socializing Events and Reviews – Get Ready for 2012

jginsberg — Tue, 05 Jul 2011 10:39:23 +0000

Events on FaceBook and LinkedIn have been huge, looking at the networks – we are in the early stages of a major revolution. What do I see coming down the pipeline? How about Events on FaceBook that you can pay for with FaceBook Credits? How about integrating your EventBrite Page with FaceBook? EventBrite claims to have sold over 32 million tickets to events and attributes $12 of revenue for each Share of your Event on FaceBook. How many people do you want to Share your next event? How about creating an incentive for people to check-in at your event on FaceBook – what is this worth to you? The hardest part of Social Events is getting people to invite their friends to your Event, unlock this mystery box and you are sitting on a gold mine.

Social Reviews? Yes, reviews are huge. Google indexes them and attaches them to your Google Place Page. Depending on your industry, you may want to use a service like DemandForce, that will solicit reviews from your customer and publish them in a Tab on FaceBook as well as to a searchable resource such as your Google Place Page increasing your SEO ranking. LinkedIn enabled reviews/recommendations for services and products on Company Pages on LinkedIn. This may be the missing link companies have been waiting for to find value in their company Pages on LinkedIn. Are you getting ready for 2012?

LinkedIn Growing Post IPO

jginsberg — Fri, 17 Jun 2011 14:08:41 +0000

LinkedIn’s IPO a few weeks ago got me very excited, Why? Because I LOVE the social space. If you have ever read my blog, you know that I believe social media is a critical tool for social and professional networking. LinkedIn is the first of the social companies to go public and it motivated me to pick up a few shares. Not just because I believe in putting my money where my mouth is, but because I love that LinkedIn is growing by approximately 1 million users per month.

At a little over 100 million users, I think LinkedIn has barely even started growing. Why? Because we are social creatures, given the opportunity to connect and talk, we do! Do you want to make LinkedIn more interesting? Start searching your LinkedIn newsfeed (top right of newsfeed). You can filter your feed by keywords and fine tune the posts you see by degrees of connection. If you are not listening to the conversation, you are missing opportunities. LinkedIn is HOT like New York City in August – Start listening and engaging in the conversation!

FaceBook Advertising – Jump Start Your Community

jginsberg — Tue, 31 May 2011 02:35:29 +0000

You’ve got a Page on FaceBook for your business. You have started Suggesting the Page to your friends and even gotten a few friends to Share your Page. You are doing the basics, like including links to your Page in your email newsletter and printing the link on all of your collateral, but your Page is not growing fast enough. What’s next? FaceBook Advertising!

Set up an Ad on FaceBook for your Page. Keep the traffic directing to your Page and limit the Ads to friends of your Page. Why? Because a referral in business from a friend is invaluable. When people see your Ad, you want them to see that one of their friends has already liked your Page. This is the equivalent of a business referral.

What else? Tie in a Sponsored Story. This is a long tail Ad that will be purely Social (only friends of people who like the Page will see it). Why do you want this second Ad running? As you get people liking your Page, you will want to reach out to their friends. This Sponsored Story will be promoted in the news feeds of the friends of the new people liking your Page. This is Hot!

What are you waiting for, start your Advertising campaign today!!!

Why YOU should be using Questions on FaceBook! Hint because the Cleveland Clinic isn’t!

jginsberg — Tue, 10 May 2011 13:30:17 +0000

I make fun of the Cleveland Clinic a lot in the world of Social Media. Why? Because they are the GIANT company in Cleveland and their Page on FaceBook has less people liking them than they have employees. A few months ago FaceBook “viralized” a new feature, Questions. This means, if you use the new feature, you will create a larger wave on FaceBook. Use Questions, it is a brilliant FaceBook feature. Plus, you can limit the potential answers via radio buttons, reducing potentially brand damaging answers.

Because I make fun of the Cleveland Clinic, I also offer them FREE unsolicited advice, see the picture below.

Harvesting the Pot of Gold

jginsberg — Sat, 30 Apr 2011 19:02:44 +0000

Now that you have built up your natural social network, what do you do with it? Get Coffee!!! For real, to harvest that Pot of Gold you have to get together with people. In person! Your local coffee shop or even bar for drinks. Get on your mobile phone and schedule meetings with the people in your network. Be a resource to them, help their business grow. Lend your talents to what they are working on, or simply listen! The Pot of Gold is right in front of you, Dig In!!!

Creating a list of Friends on FaceBook – Stay up to Date with 500 friends

jginsberg — Tue, 26 Apr 2011 19:00:50 +0000

Creating Lists in FaceBook is the key to staying up to date with all of your friends on FaceBook. Why is this useful? You can click Most Recent on your NewsFeed and filter your feed by the Lists of Friends you have created. This how I check the updates from my Yoga friends and my localized networks such as New York City, the Bay Area and Cleveland. I keep a few more Lists to cover College, High School and a few other smaller hobbies. Why else are Lists GREAT on FaceBook? You can Suggest a Page to a “Group,” Select your List as a network and invite all of the people you have put on your List. Note: This feature (Select All) is not available unless you have put them in a List or they are in a college network.

How do you create a List for your friends on FaceBook? Start by clicking Account (top right), the Edit Friends and finally Create List on the Top right of your newsfeed. You can either add people to the List on the spot or back up and create a few more Lists.Already have some Lists? Click here to figure out which friends are not on Lists and easily put them on Lists.

Subscribe to FaceBook Deals – Find out where you can SAVE when you check-in on FaceBook

jginsberg — Tue, 26 Apr 2011 00:53:16 +0000

Do you like to save money? Maybe get a complimentary cup of coffee when you check-in at a restaurant like fire? FaceBook is letting you subscribe to localized Deals within your city/zipcode. Is this hot? Judging by the success of Groupon, Americans love to save money. Now you can find out where there is an incentive encouraging you to check-in. Exciting? Yeah, this is going to encourage competition and that is good for everybody. Competition? Yeah, Competition. Businesses are going to look at what their competition is offering as a deal and you the people of FaceBook are going to be rewarded with better deals.

Want to get in on the action? Subscribe to your local deals on FaceBook here. Update: Nice looks like Techcrunch and the NY Times are reporting this also

What if there was no FaceBook?

jginsberg — Sun, 24 Apr 2011 22:32:20 +0000

Last night I was talking with Jill Jankowski at the House of Blues where we saw The New Pornagraphers (Great Band). Jill pointed out the transition FaceBook has made into the world of marketing by asking the question “What if there was no FaceBook?” This is a brilliant question we all need to ask! Contrast this question with “What if there was no newspaper?” Did you know the Detroit Free Press doesn’t deliver during the week anymore? The answer is simple, nobody will care when newspapers stop printing. The newspaper is dead.

FaceBook is alive and kicking. People have said to me recently, “yeah FaceBook is boring and people are losing interest.” I remind you, we are FaceBook. If it is boring, you either need to make some new friends or start contributing more. FaceBook is here to stay! When I think about Jill’s question, I realize I can’t imagine a world without FaceBook. I would deeply miss my old friends who I have reconnected with, the updates from bands and pages I “like” and all of the people I have met and connected with who I get to know on FaceBook. The transition is complete, FaceBook is the medium communications classes should be studying and copy writers should be focusing on for figuring out how to communicate with people on behalf of the Brands they write for.

If FaceBook shut down tomorrow, would you care?