Tag Archives: Social

Color – New Social App for your iPhone or Droid

by on March 23, 2011 in Best Practices

After reading on TechCrunch about the new mobile app Color, I had to give it a try. What does Color do? It let’s you take social photos and see photos being taken around you. it has the same strange excessively public quality that Twitter has. Is it easy to use? Yes. I signed in and had taken my first picture in under a minute. There isn’t a lot of functionality right now, but I appreciate the simplicity of design. It has a certain elegance to it…

Will I use this much? Maybe. It will be fun at things like conferences, meetings and events. Places where you see a lot of people you might kind of know. Is it the next FaceBook? No. I’d rather look at any of the 62 Billion photos on FaceBook, then at the shaky photo from an event. However, I think the younger bar going crowd will really enjoy Color, the application lends itself to the young and uncommitted. Should you check it out? Yeah, photos are fun. Will FaceBook be doing this? Yeah…they kind of already are doing this with Checking In and Who is Here Now. Still this is a simple application without the baggage of FaceBook. Did I mention it is free?

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How Can Social Media Help You with Search Engine Optimization

by on March 12, 2011 in Best Practices, FaceBook, LinkedIn, Twitter

Lately search engine optimization (SEO) has been on my mind. Why? Because when I am searching on Google I find links to content on FaceBook Pages, LinkedIn profiles, YouTube, Tweets and of course Blogs. The ability to drive traffic to your web site may be the only reason you dive into social media. If you can take over an extra link on the first page of Google, wouldn’t you?

5 Easy things you can do to improve your SEO with Social Media:

1) Optimize your Social profiles. Yes, clean up each profile with links back to your website on FaceBook, LinkedIn, YouTube and Twitter.

2) Post weekly updates on LinkedIn – Promote your content with links to your Blog.

3) Share your videos on FaceBook and include links to your site in the post.

4) Embed your videos on your website, increasing the links between your site and YouTube.

5) Blog. Yes, it is that simple. Blogging will increase your presence and give you content to share with your networks. This is great content to share on Twitter and will Feed into your LinkedIn profile as well as your FaceBook Page. Make sure you add your keywords as Tags or Labels and put relevant meta data into your blog.

Yes, you can have a positive impact on your website traffic. Yes, this will take some time commitment. If you are committed to using your website to drive revenue for your business, then use your social presence to improve and support your search engine optimization efforts.

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3 Rules for Recommendations on LinkedIn

by on February 8, 2011 in Best Practices, LinkedIn

Writing a recommendation on LinkedIn is the most positive action you take on the network. Why? Because the activity is promoted in the news feed and on the profiles of the writer and the beneficiary. If you are going to write recommendations, you need to have a few simple rules to live by.

  1. Always Be Honest – Really, all of your credibility is tied into each recommendation you write.
  2. Be Concise – Short and to the point. The point of negative returns sets in after 3 sentences. 5 minutes or less to complete, or write one for someone else.
  3. Never Ask & Always Return – Yes, Giving is Better than Receiving! Just write recommendations, let LinkedIn encourage the recipient to write one back for you. If someone writes one for you, write one back for them the same day. If you can’t write one back for them, do not accept their recommendation. If someone asks you to write a recommendation, NIKE…just do it. Now you have an IOU with them.

Whatever you do, become an active engaged member of LinkedIn. We have been waiting for you.

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Social SEO – What we will all be focusing on in 2011

by on October 15, 2010 in Best Practices, Video

Are you paying attention to how you can use your Social Presence to improve your SEO (Search Engine Optimization)? As Google expands efforts to index the social world, your presence will directly impact what people find when they search your name or for your products or services. By controlling your presence and sharing your content socially, you will rise in Google search. Social Search Engine Optimization is what I think we will all be focusing on in 2011.

Recently, I have been looking at a lot of YouTube Channels. This is an easy area to improve your standings in search. First, you can impact how you show up in search on YouTube by optimizing your channel. This means filling in the details you can in your profile, keywords for your channel as well as a Title for your channel. Each video you add is an opportunity to improve your searchability. Take the time to include location, date, a detailed description, links in that description, a relevant title and of course keywords. Is this worth your time? Only if you want to show up on search in YouTube and improve your standings in Google search. Social SEO, the next frontier.

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Get Out and See People

by on October 1, 2010 in Best Practices, LinkedIn

As more and more people work remotely or out of a home office, it is critical to stay social. Isolating yourself in an office can be destructive to your mind as well as your business. What about if you work in an office large or small? Should you eat lunch by your self and hide behind a closed door? No! Visit the water cooler. Get coffee with someone. Whatever you do, get out and see people.

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Are you spreading the love on LinkedIn?

by on July 7, 2009 in LinkedIn

Have you written any recommendations on LinkedIn this week? Why not? It is easy, tell the truth and keep it short and simple. Three lines is perfect, five lines means you better have a lot to say.

Why? Because it is the easiest way to strengthen your connection with people you know and have worked with. You show up on their page as someone who has recommended them, taking a higher priority over all of their other connections. They are listed on your page as someone you have recommended. More importantly, your recommendation hits both of your news feeds.

Giving a recommendation is better than getting a recommendation. My suggestion is you should try and give at least 1 recommendation per week for the rest of the summer. If you do not have 10 people you can write recommendations for, then you need to add more connections. Spread the Love on LinkedIN this summer.

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