Social Media Strategy | Jamie Ginsberg Social Media Strategist

Tag Archives: Social Media Strategy

FaceBook Advertising – Jump Start Your Community

by jginsberg on May 30, 2011 in Best Practices, FaceBook

You’ve got a Page on FaceBook for your business. You have started Suggesting the Page to your friends and even gotten a few friends to Share your Page. You are doing the basics, like including links to your Page in your email newsletter and printing the link on all of your collateral, but your Page is not growing fast enough. What’s next? FaceBook Advertising!

Set up an Ad on FaceBook for your Page. Keep the traffic directing to your Page and limit the Ads to friends of your Page. Why? Because a referral in business from a friend is invaluable. When people see your Ad, you want them to see that one of their friends has already liked your Page. This is the equivalent of a business referral.

What else? Tie in a Sponsored Story. This is a long tail Ad that will be purely Social (only friends of people who like the Page will see it). Why do you want this second Ad running? As you get people liking your Page, you will want to reach out to their friends. This Sponsored Story will be promoted in the news feeds of the friends of the new people liking your Page. This is Hot!

What are you waiting for, start your Advertising campaign today!!!

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Why YOU should be using Questions on FaceBook! Hint because the Cleveland Clinic isn’t!

by jginsberg on May 10, 2011 in Best Practices, FaceBook

I make fun of the Cleveland Clinic a lot in the world of Social Media. Why? Because they are the GIANT company in Cleveland and their Page on FaceBook has less people liking them than they have employees. A few months ago FaceBook “viralized” a new feature, Questions. This means, if you use the new feature, you will create a larger wave on FaceBook. Use Questions, it is a brilliant FaceBook feature. Plus, you can limit the potential answers via radio buttons, reducing potentially brand damaging answers.

Because I make fun of the Cleveland Clinic, I also offer them FREE unsolicited advice, see the picture below.

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Subscribe to FaceBook Deals – Find out where you can SAVE when you check-in on FaceBook

by jginsberg on April 25, 2011 in Best Practices, FaceBook

Do you like to save money? Maybe get a complimentary cup of coffee when you check-in at a restaurant like fire? FaceBook is letting you subscribe to localized Deals within your city/zipcode. Is this hot? Judging by the success of Groupon, Americans love to save money. Now you can find out where there is an incentive encouraging you to check-in. Exciting? Yeah, this is going to encourage competition and that is good for everybody. Competition? Yeah, Competition. Businesses are going to look at what their competition is offering as a deal and you the people of FaceBook are going to be rewarded with better deals.

Want to get in on the action? Subscribe to your local deals on FaceBook here. Update: Nice looks like Techcrunch and the NY Times are reporting this also

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3 Reasons why you are excited to Upgrade your FaceBook Page to the Official profile

by jginsberg on February 10, 2011 in Best Practices, FaceBook

The Official FaceBook Page upgrade is coming, and if you don’t do the optional upgrade now, it will be done Automatically for you on March 10, 2011. Don’t wait, don’t complain – The Upgrade kicks @$$!!! Why? (see screen shots below).

The ability to change your settings so you can comment on your Page again personally. This is nice if you are a member of your community!!!
FINALLY – Get email notification when someone comments on your Page. Thank You FaceBook (Jamie bowing in deference).
Greater control over communicating what Pages you “Like” and “Featured Page Owners” – This is is an opportunity to cross promote and build some social capital. Kind of like you might do when you link to someone’s website or Blog on your site.

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5 Steps to Developing Your Social Media Strategy

by jginsberg on February 4, 2011 in Best Practices, FaceBook, LinkedIn, Twitter, Video

As you evaluate your current state of marketing, social media is an exciting potential part of your plan. How should you get started?

1) Adopt a social media policy – This will give you guidelines to protect your staff and organization.

2) Select the Tools that are right for you – Every plan today HAS to include FaceBook, LinkedIn, YouTube and Twitter. Depending on the content you are creating you should also consider a Blog (This is a BIG Tool).

3) Develop Goals – You have to be able to measure success and return on your investment. Goals will help you monitor and adjust.

4) Create your messaging/content – Wow! Step 4 may be the most dangerous step! You are not creating “Advertising.” You are feeding a community! Put on your creative hat and figure out what your community wants to eat!!!

5) Implementation and Training – Some of this is easy, some will take some research and resources. Your distribution and/or publishing platform must work cohesively and your team must become experts. This is where training is critical to your success.

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Top 3 reasons why you should delete people not following you back on Twitter

by jginsberg on January 26, 2011 in Best Practices, Twitter

Twitter is an amazing tool for getting information immediately. Whether you are doing basic research or want to know the latest score of your favorite team, there are amazing resources for pulling information. If you want to use Twitter to drive traffic to your website or increase your business, what should you do? Follow and Follow Back. Why? Because it is the only way Twitter becomes a two-way conversation. Check out the Beta version of BumKicker when you are done, full disclosure – this is a product we developed at Cleveland Groove.

1) If people are not following you back, they are dead weight in your network – They don’t see your content!

2) People who do not follow you back have indicated they are not interested in communicating with you. Unless you have a passion for their content, find someone else to exchange information with,

3) The basic ratio for followers to non-followers on Twitter. Currently, you are limited to following 2001 Twitter accounts. When you have approximately 1,850 followers your ratio changes to approximately 20%. Meaning if you have 3,000 followers you can follow up to 3,600 people.

*Remember to be careful when following people, more than 500 a day can raise a flag with Twitter and result in account suspension!

Are you ready to get rid of those Bums not following you back? Check out the Twitter application BumKicker developed by Cleveland Groove to identify the people not following you back, and enable you to unfollow them with a simple click of the mouse (Kick of the Boot).

What do you do? Log in with your Twitter account. We will pull a list of the people not following your account back. Type in the code at the top to unlock the delete “Boot” and start Kicking those Bums to the Trash (unfollowing them). You can only kick one bum to the trash at a time, so pick and choose who you want to unfollow easily! BumKicker is in Public Beta right now. If you don’t like something, contact me.

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