Jamie Ginsberg Social Media Strategist » social media marketing

FaceBook Page Recommendations being Socialized!

jginsberg — Fri, 15 Jul 2011 14:08:39 +0000

I have been waiting for Reviews on FaceBook Pages to be socialized (ranked in the newsfeed) for 2 years, today I saw the first sign of life. Recommend This Place. Now live on the left hand side of some Pages, you can write a recommendation that hits your newsfeed, promoting the Page. Essentially this acts as a Status Update! Are you ready to see FaceBook Socialize Reviews?

Over 750 Million People Using FaceBook = AWESOME

jginsberg — Wed, 06 Jul 2011 21:04:23 +0000

What did I take away from today’s really exciting product announcements from FaceBook besides multi-Chat and Video Chat powered by Skype? Over 750 Million People using FaceBook. Put that in your Pipe and Smoke It. 70 Billion Photos is conservative indeed…Sign up for FaceBook Video Chat Here.

MySpace Sold for Pennies – NewsCorp Lacks Vision to Execute!

jginsberg — Thu, 30 Jun 2011 02:32:54 +0000

Is it official? MySpace is finally Dead? With a sale at the rumored 35-40 million, it appears so. Why? Because MySpace has been filled with dirty noisy spam for years. Yes, everybody wants to customize their Page and yes, most pages I saw were ugly. Will Bands still use it? Yes, but they will have to think about why they are not using FaceBook more and SoundCloud. Great example? Friend and client Wade Morissette is using SoundCloud to give away music he is testing and experimenting with. Why would he go to the ghetto of MySpace when he can have amazing resources to share his music with the largest community in the world? If you are a musician or band, build your community on FaceBook and feed them with music on SoundCloud and videos on YouTube!

What could MySpace have done? Keep it Clean!!! Note to FaceBook: You are managing your community well, keep up the good work!

Get excited about Google’s NEW Social Network

jginsberg — Wed, 29 Jun 2011 02:48:13 +0000

First of all, this is all you really need, a link to where to get in line. Google Plus looks very promising (as every Google product does). In the world of Social Networking, Google has been less than interesting…consistently. That said, I still love Google and own their stock! Why? Because for some bizarre reason, I trust Google. It is a strange thing, but so far Google has always done the right thing. They hold all of our browsing history and as far as I can tell, they have not abused it. FaceBook has struggled in this area – I LOVE FaceBook and yet wonder when they will hug us after completely violating us with a full cavity search.

Why is Google Plus exciting? It could be the video conferencing (smells like Skype), or the integration with search (just imagine if FaceBook had made a deal with Google and their search actually was great instead of useless) or maybe just finally socializing my Google Profile. The question on my mind is “Who will I connect to on Google Plus?” Will it be people I know (FaceBook) or people I want to know (Twitter) or people I know and want to know professionally (LinkedIn)? Will there be a business purpose? As a technologist, I am excited. As a Social Media Strategist, it is too early to tell…

LinkedIn Growing Post IPO

jginsberg — Fri, 17 Jun 2011 14:08:41 +0000

LinkedIn’s IPO a few weeks ago got me very excited, Why? Because I LOVE the social space. If you have ever read my blog, you know that I believe social media is a critical tool for social and professional networking. LinkedIn is the first of the social companies to go public and it motivated me to pick up a few shares. Not just because I believe in putting my money where my mouth is, but because I love that LinkedIn is growing by approximately 1 million users per month.

At a little over 100 million users, I think LinkedIn has barely even started growing. Why? Because we are social creatures, given the opportunity to connect and talk, we do! Do you want to make LinkedIn more interesting? Start searching your LinkedIn newsfeed (top right of newsfeed). You can filter your feed by keywords and fine tune the posts you see by degrees of connection. If you are not listening to the conversation, you are missing opportunities. LinkedIn is HOT like New York City in August – Start listening and engaging in the conversation!

FaceBook Advertising – Jump Start Your Community

jginsberg — Tue, 31 May 2011 02:35:29 +0000

You’ve got a Page on FaceBook for your business. You have started Suggesting the Page to your friends and even gotten a few friends to Share your Page. You are doing the basics, like including links to your Page in your email newsletter and printing the link on all of your collateral, but your Page is not growing fast enough. What’s next? FaceBook Advertising!

Set up an Ad on FaceBook for your Page. Keep the traffic directing to your Page and limit the Ads to friends of your Page. Why? Because a referral in business from a friend is invaluable. When people see your Ad, you want them to see that one of their friends has already liked your Page. This is the equivalent of a business referral.

What else? Tie in a Sponsored Story. This is a long tail Ad that will be purely Social (only friends of people who like the Page will see it). Why do you want this second Ad running? As you get people liking your Page, you will want to reach out to their friends. This Sponsored Story will be promoted in the news feeds of the friends of the new people liking your Page. This is Hot!

What are you waiting for, start your Advertising campaign today!!!

Why YOU should be using Questions on FaceBook! Hint because the Cleveland Clinic isn’t!

jginsberg — Tue, 10 May 2011 13:30:17 +0000

I make fun of the Cleveland Clinic a lot in the world of Social Media. Why? Because they are the GIANT company in Cleveland and their Page on FaceBook has less people liking them than they have employees. A few months ago FaceBook “viralized” a new feature, Questions. This means, if you use the new feature, you will create a larger wave on FaceBook. Use Questions, it is a brilliant FaceBook feature. Plus, you can limit the potential answers via radio buttons, reducing potentially brand damaging answers.

Because I make fun of the Cleveland Clinic, I also offer them FREE unsolicited advice, see the picture below.

Harvesting the Pot of Gold

jginsberg — Sat, 30 Apr 2011 19:02:44 +0000

Now that you have built up your natural social network, what do you do with it? Get Coffee!!! For real, to harvest that Pot of Gold you have to get together with people. In person! Your local coffee shop or even bar for drinks. Get on your mobile phone and schedule meetings with the people in your network. Be a resource to them, help their business grow. Lend your talents to what they are working on, or simply listen! The Pot of Gold is right in front of you, Dig In!!!

Creating a list of Friends on FaceBook – Stay up to Date with 500 friends

jginsberg — Tue, 26 Apr 2011 19:00:50 +0000

Creating Lists in FaceBook is the key to staying up to date with all of your friends on FaceBook. Why is this useful? You can click Most Recent on your NewsFeed and filter your feed by the Lists of Friends you have created. This how I check the updates from my Yoga friends and my localized networks such as New York City, the Bay Area and Cleveland. I keep a few more Lists to cover College, High School and a few other smaller hobbies. Why else are Lists GREAT on FaceBook? You can Suggest a Page to a “Group,” Select your List as a network and invite all of the people you have put on your List. Note: This feature (Select All) is not available unless you have put them in a List or they are in a college network.

How do you create a List for your friends on FaceBook? Start by clicking Account (top right), the Edit Friends and finally Create List on the Top right of your newsfeed. You can either add people to the List on the spot or back up and create a few more Lists.Already have some Lists? Click here to figure out which friends are not on Lists and easily put them on Lists.

Subscribe to FaceBook Deals – Find out where you can SAVE when you check-in on FaceBook

jginsberg — Tue, 26 Apr 2011 00:53:16 +0000

Do you like to save money? Maybe get a complimentary cup of coffee when you check-in at a restaurant like fire? FaceBook is letting you subscribe to localized Deals within your city/zipcode. Is this hot? Judging by the success of Groupon, Americans love to save money. Now you can find out where there is an incentive encouraging you to check-in. Exciting? Yeah, this is going to encourage competition and that is good for everybody. Competition? Yeah, Competition. Businesses are going to look at what their competition is offering as a deal and you the people of FaceBook are going to be rewarded with better deals.

Want to get in on the action? Subscribe to your local deals on FaceBook here. Update: Nice looks like Techcrunch and the NY Times are reporting this also