Tag Archives: social media marketing

FaceBook Places – 3 ways this will socialize your business

As companies still struggle with what to do with FaceBook and how to integrate their employees into their campaign, along comes PLACES, a blessing in disguise for every business in the world.  Why? Instead of struggling to get them to suggest your fan page to their friends, now you can have them “check-in” notifying their [...]

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The Top 7 Do’s of using Social Media in Your Job Search

This piece was done with Alex Sukhoy of Creative Cadence in mind. I’d also like to credit Susie Sharp who connects people on a weekly/daily basis and actively promotes opportunities in the greater Cleveland area. You don’t have to be actively searching for a job to use these tips to grow revenue at your current [...]

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The Top 7 Dont’s of using Social Media in Your Job Search

This piece was done with Alex Sukhoy of Creative Cadence in mind. 1) Don’t stalk. It is ok to connect with people after you meet them and even engage with “randoms” as long as the interaction is real. Your communication must be authentic or you will do more damage than good to this developing relationship. [...]

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Time Management – How to use your time effectively when networking

Recently I asked some friends on FaceBook for “requests,” something all DJs hate. The topic of Time Management was suggested by one of my peers, Heidi Cool. Heidi is a great Cleveland resource for website and blog design and implementation, who also leads our local blogging meet up – the Lake Erie Moose. I get [...]

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Finding Balance – Quality Vs. Quantity

How does the Rainbow Theory work? You must build up a vibrant beautiful rainbow of connections, that represent all of the phases and aspects of your life. At the end of that Rainbow, is a pot of gold. How do you find that Pot of Gold? Get together in the real world with your online [...]

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Finding Niche People To Follow On Twitter

I have been thinking about and working with Twitter a lot lately. A core competence you will need as you expand your social media presence on Twitter is the art of finding the right niche people to follow for you or your organization. Where do you start? Try searching a few hash tags. These are [...]

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Promoting your blog or product on other sites

I was talking with Scott Groth AKA The Chubby Cook today about how to promote his blog more online. One aggressive method is to post on other people’s blogs and in forums (including links to your site). The most important advice I can give in this area is Keep it Real, Keep it Relevant and [...]

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Finding your second degree network

The art of effective social and professional networking, is getting out of your first degree network and into your second degree network. In plain English, what we are talking about are referrals from trusted sources. As you build out your Fan Page or your LinkedIn presence, think about this. You must have a strong first [...]

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Support Your Company’s Social Media Initiative

It is strange to me, that employees will log in to FaceBook at work, text their friends making plans for later, take smoke breaks and socialize outside – But when it comes to supporting their company online, they are not willing to help. Hear me loud and clear folks, everyone must pitch in to keep [...]

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Kick The Door Wide Open

Lately, I have been thinking about what you should do when someone shows you where a door is: “Kick that Sh1t Wide Open.” Exactly. If you are the proverbial horse that has been led to water, then drink. There are a lot of companies sitting on the sidelines. Waiting to find out who is making [...]

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