Tag Archives: seo

How Can Social Media Help You with Search Engine Optimization

by on March 12, 2011 in Best Practices, FaceBook, LinkedIn, Twitter

Lately search engine optimization (SEO) has been on my mind. Why? Because when I am searching on Google I find links to content on FaceBook Pages, LinkedIn profiles, YouTube, Tweets and of course Blogs. The ability to drive traffic to your web site may be the only reason you dive into social media. If you can take over an extra link on the first page of Google, wouldn’t you?

5 Easy things you can do to improve your SEO with Social Media:

1) Optimize your Social profiles. Yes, clean up each profile with links back to your website on FaceBook, LinkedIn, YouTube and Twitter.

2) Post weekly updates on LinkedIn – Promote your content with links to your Blog.

3) Share your videos on FaceBook and include links to your site in the post.

4) Embed your videos on your website, increasing the links between your site and YouTube.

5) Blog. Yes, it is that simple. Blogging will increase your presence and give you content to share with your networks. This is great content to share on Twitter and will Feed into your LinkedIn profile as well as your FaceBook Page. Make sure you add your keywords as Tags or Labels and put relevant meta data into your blog.

Yes, you can have a positive impact on your website traffic. Yes, this will take some time commitment. If you are committed to using your website to drive revenue for your business, then use your social presence to improve and support your search engine optimization efforts.

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Social SEO – What we will all be focusing on in 2011

by on October 15, 2010 in Best Practices, Video

Are you paying attention to how you can use your Social Presence to improve your SEO (Search Engine Optimization)? As Google expands efforts to index the social world, your presence will directly impact what people find when they search your name or for your products or services. By controlling your presence and sharing your content socially, you will rise in Google search. Social Search Engine Optimization is what I think we will all be focusing on in 2011.

Recently, I have been looking at a lot of YouTube Channels. This is an easy area to improve your standings in search. First, you can impact how you show up in search on YouTube by optimizing your channel. This means filling in the details you can in your profile, keywords for your channel as well as a Title for your channel. Each video you add is an opportunity to improve your searchability. Take the time to include location, date, a detailed description, links in that description, a relevant title and of course keywords. Is this worth your time? Only if you want to show up on search in YouTube and improve your standings in Google search. Social SEO, the next frontier.

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