Tag Archives: MySpace

MySpace Sold for Pennies – NewsCorp Lacks Vision to Execute!

by on June 29, 2011 in Best Practices, FaceBook

Is it official? MySpace is finally Dead? With a sale at the rumored 35-40 million, it appears so. Why? Because MySpace has been filled with dirty noisy spam for years. Yes, everybody wants to customize their Page and yes, most pages I saw were ugly. Will Bands still use it? Yes, but they will have to think about why they are not using FaceBook more and SoundCloud. Great example? Friend and client Wade Morissette is using SoundCloud to give away music he is testing and experimenting with. Why would he go to the ghetto of MySpace when he can have amazing resources to share his music with the largest community in the world? If you are a musician or band, build your community on FaceBook and feed them with music on SoundCloud and videos on YouTube!

What could MySpace have done? Keep it Clean!!! Note to FaceBook: You are managing your community well, keep up the good work!

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MySpace – Don’t Sleep

by on June 8, 2009 in Best Practices

It is too easy to scoff at MySpace and refer to it as the ghetto of social media. You are crazy to ignore MySpace, there is a vibrant active community of people engaging in social and professional networking. MySpace is a huge network with a lot of noise. You must work hard to cut through the excessive advertising and creative profile pages. The reward? An established network, with an engaged audience that does not object to advertising.

MySpace is second only to Twitter in noise and spam. Becoming a resource on MySpace may be more challenging than on other networks as a result. Because something is difficult, does that mean you shouldn’t do it? Really this is just an allocation of resources issue. If you have the time and resources, then yes, MySpace has huge potential for your social and professional networking.

Apply the same techniques of transparency and truthfulness on MySpace as you do on your other networks. It will take you longer to create a respectable profile, customization is a strength at MySpace. You can find your friends and share content, take the time to find bands and add them as friends and share their music. The core of MySpace is media and music, you must participate and represent with and for your people. http://www.myspace.com/sonicallstar

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