Tag Archives: marketing

Creating Content that is Shareable

by on April 21, 2011 in Best Practices, FaceBook, Video

We talk a lot about techniques and actions that will ignite your social media and build your community. It is critical to feed and nourish your budding community. How do you do that? Shareable Content!!!
What makes content shareable?
Our traditional response is Sexy, Funny and/or Educational. Pick any of these 3 areas, develop great content and your community will be well fed! There is a trend in a new category we all have to consider. INSPIRING. Content that is inspiring is very shareable. ask yourself as you develop your content, will this inspire people? if the answer is YES, you are on the right track.
Feed your community with shareable content and your community will grow!

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Don’t be a Shmuck with Social Media – Questions!

by on April 5, 2011 in Best Practices, FaceBook, Twitter

I have been thinking about this post for too long and haven’t shared it. Make sure you catch the last bit on Questions.

As you post content on FaceBook and Twitter, ask yourself “Am I being a Shmuck?” Are you Educating or are you Selling? How can you sell if you haven’t educated the customer? are you pretending to educate? If you are, forget about it. We see right thru it, you are just being a shmuck.

What should you do? Develop quality authentic content that educates people. Let your competition be the Shmuck (I have a better word here that I like to use in conversation that starts with a D and sounds like Swoosh, but it is inappropriate and for some reason I think Shmuck is o.k).

Do you want a piece of Gold today? Your Page MUST start using FaceBook questions. This is a GREAT feature that is Viral by Nature (Like Naughty By Nature, but not a rap group). Why? When you Post a Question on FaceBook (Note this is a feature right above the status bar), the answers are seen by the friends of the people who “Like” your Page. If they answer the Question, they will see your Page and be exposed to your brand.

*Tip – Use your name or brand in the Question, it will be more visible!

Educate More = Sell More.

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Donating Your Status for Social Good

by on March 16, 2011 in Best Practices, FaceBook, LinkedIn, Twitter

I always tell people the best thing they can do for themselves is to promote somebody else. This is incredibly difficult when they networks we use are based in self-promotion. FaceBook asks you to post a status update with “What is on your mind?” Your mind! LinkedIn encourages you to “Share an Update.” Yes, it is all about you. Can you make it about someone or something else? If you do, you will receive a greater benefit than you ever could with self-promotion.

Sounds great, what should you do? Start by Sharing a FaceBook Page for something else than your business. This is a link to the FaceBook Page for Imagine, a great organization that is working to end Human Trafficking. Try using the Share button on their Page to promote them, it is 10x easier than sharing what is on your mind and it helps someone else.

You can do the same thing on Twitter, start using the Re-Tweet functionality to raise awareness for causes you believe in. We are doing the same thing on Twitter for Imagine. Re-Tweeting a message is the best way to promote a cause and share it with your community. Looking for a cause? Check out http://sharedwith.me – we built this amazing software so you can sign up with a cause once and you will automatically Re-Tweet one message a week for them. Could it be any easier to do something good with your status update?

Yes, you can donate your status on LinkedIn as well. Is there anything else you can do? Sure, write a recommendation for someone who you know that works at an organization doing good. Follow their company! Or the easiest action you can take is to Like or Comment on one of their status updates, exposing it to your newsfeed.

With all of these ideas, what are you going to do to Donate Your Status for Social Good?

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5 Steps to Developing Your Social Media Strategy

by on February 4, 2011 in Best Practices, FaceBook, LinkedIn, Twitter, Video

As you evaluate your current state of marketing, social media is an exciting potential part of your plan. How should you get started?

1) Adopt a social media policy – This will give you guidelines to protect your staff and organization.

2) Select the Tools that are right for you – Every plan today HAS to include FaceBook, LinkedIn, YouTube and Twitter. Depending on the content you are creating you should also consider a Blog (This is a BIG Tool).

3) Develop Goals – You have to be able to measure success and return on your investment. Goals will help you monitor and adjust.

4) Create your messaging/content – Wow! Step 4 may be the most dangerous step! You are not creating “Advertising.” You are feeding a community! Put on your creative hat and figure out what your community wants to eat!!!

5) Implementation and Training – Some of this is easy, some will take some research and resources. Your distribution and/or publishing platform must work cohesively and your team must become experts. This is where training is critical to your success.

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