Tag Archives: email

FaceBook Email – It’s Like AOL only Better!!!

by on May 24, 2011 in Best Practices, FaceBook

I like to say that FaceBook has the secret copy of ” How To Build a Closed Network” by AOL. As the site evolves, it appears to be more and more like AOL circa 1997, AWESOME!!! What has got me really excited recently is FaceBook Email. The latest upgrade is big, no it’s huge. You can claim your email, bridging the gap between social and private email. Yes, all the basics are there, attachments, forwards and a spam box. For FaceBook to become your default email, it has to play nicely with other email systems. The new FaceBook email is a true coming of age product. Tell me again why you are on AOL, Hotmail or Yahoo?

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Twitter Inbox Dead as a Door Nail

by on February 22, 2011 in Best Practices, FaceBook, Twitter

The Twitter In Box is Dead. If you have more than 20 followers you have been spammed into abandoning your Twitter Direct Message system. It is strange that this potentially useful means of private communication has been rendered useless by spammers who auto Direct Message you.

In the early days of FaceBook, I sent multiple people the same message trying to promote software we had developed. After 10 messages FaceBook popped up a warning and told me if I continued to send repeat messages my account would be suspended. I sent two more messages and my account was suspended. Did I learn my lesson? Yes! It was quite humbling to send an email apologizing to FaceBook and requesting reinstatement. What am I suggesting here? The obvious. Twitter needs to shut the spammers down and make the private DM system useful. Until then, FaceBook’s email system will continue to grow and Twitter’s DM system will continue to wither….

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FaceBook email – slowly evolving into a contender

by on December 23, 2010 in Best Practices, FaceBook

Are you still using AOL? If so, you need this post!!! The world of email has evolved a lot in the last 15 years. Yes, you were an early adopter when you signed up for dial-up, or that Yahoo account or even Hotmail. The future of email is somewhere between FaceBook and Gmail. It is hard to knock gmail , with amazing search capability and seemingly always on access. Still FaceBook is slowly becoming a contender.

Why? Because your friends are on FaceBook. 200 million people plus are accessing FaceBook from their phones, interpret that to mean they can probably get your email anytime. For non smart phone users, FaceBook email can be texted, this enables you to get your FaceBook email even in San Francisco on the ATT network (yes, I am complaining about the embarrassingly poor quality of ATT’s network in one of the most advanced cities in the world).

You can add photos or even a video taken on the spot to your email and even dynamic links FaceBook style. This is not the FaceBook email of 3 years ago. This is a mature email program that need to stabialize and become reliable to truly take off. If you are not checking FaceBook email daily, you MUST turn on notifications and get your FaceBook email forwarded to you via email or even texted to you. In 2011, FaceBook email is going to become a professional tool for you. Use It.

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FaceBook Page – Grow it using your Opt In Email List

by on December 1, 2010 in Best Practices, FaceBook

Finally there is a use for those emails you have been collecting for the last decade. Now you can upload them into your Fan Page and send emails directly from FaceBook, inviting people to “Like” your Page.

What is the catch?

  1. Contact files are limited to 5,000 contacts per file in the following formats Outlook, Constant Contact, .csv etc.
  2. These contacts must have opted in to receiving emails from you.

What would I like to see?

  1. The ability to see which of these people are already on FaceBook and only invite them. I see why FaceBook doesn’t find that exciting.
  2. The ability to send them a “Page Suggestion” easily.

Either way, this is a huge step for FaceBook and our Pages. Get ready for some serious growth.

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Links to You in your Email

by on April 7, 2009 in Best Practices, LinkedIn

“You can lead a horse to water, but you can not make him drink.” This saying plagues consultants. In the end, our success is dependent on you listening and trusting our advice enough to implement the critical features (drinking the water). Yesterday, I got an email from someone I have been consulting with. My eyes blurred as I read his short email and suddenly focused on a series of links at the bottom. Awesome! Not only did Scott register and start using all of the social media outlets suggested, he grabbed the low hanging fruit. Adding links to himself and his groups on LinkedIn and FaceBook at the bottom of his email. Example of my signature below.

links in your emailIt is critical to embrace traditional marketing in your social media marketing. This means pasting social links on your website, email, and business cards. Printing new envelopes or letterhead? Add your social media links. These are not as easy for people to click on and follow thru as in an email or web site, but it is a critical reminder that you are reachable. As you look at the various ways you contact your friends, family, clients; think about how you can integrate in your social media (FaceBook, LinkedIn, Twitter, FriendFeed, YouTube etc.). Do not keep your presence a secret. Place links to you every where.

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