Tag Archives: content

Where do you go for news? Try FaceBook and Twitter

by on May 2, 2011 in Best Practices, FaceBook, Twitter

Are you willing to wait for the morning Paper to find out what has happened in the world? The face of news is changing quickly. From FaceBook to Twitter we are seeing breaking news spread like wild fire. Why? Because we are not the passive generation of the past. We are the generation that wants to Share news and Discuss news. We are the generation that will discuss Bin Laden’s death, not simply here that he died. Your friends on FaceBook and Twitter have opinions and they are more interesting than those of the TV personalities who are censored from saying what they really believe (even though nobody believes the news is politically neutral today).

If you want breaking news, stay tuned on FaceBook and Twitter. If you want to find out what happened yesterday, subscribe to a newspaper.

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Creating Content that is Shareable

by on April 21, 2011 in Best Practices, FaceBook, Video

We talk a lot about techniques and actions that will ignite your social media and build your community. It is critical to feed and nourish your budding community. How do you do that? Shareable Content!!!
What makes content shareable?
Our traditional response is Sexy, Funny and/or Educational. Pick any of these 3 areas, develop great content and your community will be well fed! There is a trend in a new category we all have to consider. INSPIRING. Content that is inspiring is very shareable. ask yourself as you develop your content, will this inspire people? if the answer is YES, you are on the right track.
Feed your community with shareable content and your community will grow!

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Education is the Key to your Social Media Campaign

by on February 17, 2011 in Best Practices, FaceBook, Twitter

What makes content shareable?

1) Funny

2) Sexy

3) Smart

Being funny is very hard, comedians are professionals and they practice and experiment to be funny. Being sexy is a commitment your brand or company may not be willing to make, meaning the risks may out weigh the rewards.

What can you do? Be Smart. Share your knowledge. You are an expert at what you do – you study, practice and apply knowledge every day that people want to know about. When you decide to create content for social media, make sure you are educating your intended audience.If you are a resource to them, they will include you in their community. If people learn from your content, they will share it. Think about what you know and make that the cornerstone of your social media campaign.

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