Jamie Ginsberg Social Media Strategist » Cavaliers http://www.sonicallstar.com Social Media Strategist Wed, 20 Jul 2011 00:10:21 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 What Basketball Teaches us about Social Media Marketing http://www.sonicallstar.com/2009/04/what-basketball-teaches-us-about-social-media-marketing/ http://www.sonicallstar.com/2009/04/what-basketball-teaches-us-about-social-media-marketing/#comments Wed, 22 Apr 2009 03:59:53 +0000 jginsberg http://www.sonicallstar.com/?p=76 cavaliers team photoThe Cleveland Cavaliers are a text book example of how teamwork is essential to winning. The picture above shows the energy and humor the Cavs have played with this year. If you want to win a championship, you need to build a great team and work together. When I look at the above picture, I see Delonte West being lifted up by his teammate, LeBron James leaning into the group, and a group enjoying themselves.

A team helps each other, in social media marketing this is essential. If your friend or co-worker is lingering on LinkedIn with 20 connections and an incomplete profile, lift them up and enable them to use the tools effectively. If your relative is not on FaceBook, invite them and help them get started. If your company does not have a social media presence, organize a committee to explore the options and opportunities. Your network is only as strong as the bridges you build, help your teammates even if it means lifting dead weight.

Lebron James may be the best basketball player we have ever seen, yet he is truly a team player and his passion for the game pales in comparison to the little actions he takes to support his team. As Lebron leans in to pose with his teammates, he shares his fame and limelight with them. He could have been standoffish, one foot out the door, basking in his own glory. A team player lends his star power to the group. For you, this could be making an unsolicited reccomendation, posting a link on your FaceBook to someone’s website you work with and want to support, bringing a “guest” to your blog or video show, suggesting friends or forwarding a profile, even commenting on a status update. How can you lend your personal star power to the team?

The Cavs are having a great year ad it truly looks like they are enjoying themselves on the court. Social media marketing is fun! You have the opportunity to engage in discussions and participate in a community of your peers. This is a treasure that may be the most enjoyable work you will ever do. This is not about engaging with a website or software, you have a real opportunity to contribute knowledge and converse with your network, connections, friends and family. As you reach into your network, share your life and work, enjoy it, live in this moment right now.

The Cavs have been playing all year with the confidence and joy that comes with being on a team. As you look at the social media sites you participate in, remember…we are on your team and we are in this together.

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