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The Top 7 Do’s of using Social Media in Your Job Search

This piece was done with Alex Sukhoy of Creative Cadence in mind. I’d also like to credit Susie Sharp who connects people on a weekly/daily basis and actively promotes opportunities in the greater Cleveland area. You don’t have to be actively searching for a job to use these tips to grow revenue at your current [...]

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The Top 7 Dont’s of using Social Media in Your Job Search

This piece was done with Alex Sukhoy of Creative Cadence in mind. 1) Don’t stalk. It is ok to connect with people after you meet them and even engage with “randoms” as long as the interaction is real. Your communication must be authentic or you will do more damage than good to this developing relationship. [...]

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Number 1 sign your company is missing the Boat

If your company is blocking employees from accessing FaceBook or Twitter or YouTube, then your company is missing the boat. How do you remedy this situation? Start with a social media policy that will help your company grow revenue, set parameters for what behavior is appropriate and build morale. There is a link in the [...]

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Time Management – How to use your time effectively when networking

Recently I asked some friends on FaceBook for “requests,” something all DJs hate. The topic of Time Management was suggested by one of my peers, Heidi Cool. Heidi is a great Cleveland resource for website and blog design and implementation, who also leads our local blogging meet up – the Lake Erie Moose. I get [...]

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Finding Balance – Quality Vs. Quantity

How does the Rainbow Theory work? You must build up a vibrant beautiful rainbow of connections, that represent all of the phases and aspects of your life. At the end of that Rainbow, is a pot of gold. How do you find that Pot of Gold? Get together in the real world with your online [...]

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Finding Niche People To Follow On Twitter

I have been thinking about and working with Twitter a lot lately. A core competence you will need as you expand your social media presence on Twitter is the art of finding the right niche people to follow for you or your organization. Where do you start? Try searching a few hash tags. These are [...]

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Finding your second degree network

The art of effective social and professional networking, is getting out of your first degree network and into your second degree network. In plain English, what we are talking about are referrals from trusted sources. As you build out your Fan Page or your LinkedIn presence, think about this. You must have a strong first [...]

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Support Your Company’s Social Media Initiative

It is strange to me, that employees will log in to FaceBook at work, text their friends making plans for later, take smoke breaks and socialize outside – But when it comes to supporting their company online, they are not willing to help. Hear me loud and clear folks, everyone must pitch in to keep [...]

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LinkedIn and Twitter – Critical to Your Corporate Social Media Strategy

Integrating a company Twitter account  into your Corporate strategy for LinkedIn is critical to your social media campaign. Why? Best practice is to add a Twitter account to your LinkedIn profile and set the account to update your LinkedIn status when you include #in your Tweet. This accomplishes a few things: 1) You promote your [...]

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Why You Do Not Need an iPad (but I Do)

You do not need an iPad because: You already have a laptop. You already have an iPhone. You don’t like to read. You like typing on a keyboard and clicking with your mouse. You think the mobile web is over-rated. You are a PC (whatever that means). You think Apple is a monopoly. You are [...]

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