Jamie Ginsberg Social Media Strategist » FaceBook

FaceBook Page Recommendations being Socialized!

jginsberg — Fri, 15 Jul 2011 14:08:39 +0000

I have been waiting for Reviews on FaceBook Pages to be socialized (ranked in the newsfeed) for 2 years, today I saw the first sign of life. Recommend This Place. Now live on the left hand side of some Pages, you can write a recommendation that hits your newsfeed, promoting the Page. Essentially this acts as a Status Update! Are you ready to see FaceBook Socialize Reviews?

Over 750 Million People Using FaceBook = AWESOME

jginsberg — Wed, 06 Jul 2011 21:04:23 +0000

What did I take away from today’s really exciting product announcements from FaceBook besides multi-Chat and Video Chat powered by Skype? Over 750 Million People using FaceBook. Put that in your Pipe and Smoke It. 70 Billion Photos is conservative indeed…Sign up for FaceBook Video Chat Here.

Socializing Events and Reviews – Get Ready for 2012

jginsberg — Tue, 05 Jul 2011 10:39:23 +0000

Events on FaceBook and LinkedIn have been huge, looking at the networks – we are in the early stages of a major revolution. What do I see coming down the pipeline? How about Events on FaceBook that you can pay for with FaceBook Credits? How about integrating your EventBrite Page with FaceBook? EventBrite claims to have sold over 32 million tickets to events and attributes $12 of revenue for each Share of your Event on FaceBook. How many people do you want to Share your next event? How about creating an incentive for people to check-in at your event on FaceBook – what is this worth to you? The hardest part of Social Events is getting people to invite their friends to your Event, unlock this mystery box and you are sitting on a gold mine.

Social Reviews? Yes, reviews are huge. Google indexes them and attaches them to your Google Place Page. Depending on your industry, you may want to use a service like DemandForce, that will solicit reviews from your customer and publish them in a Tab on FaceBook as well as to a searchable resource such as your Google Place Page increasing your SEO ranking. LinkedIn enabled reviews/recommendations for services and products on Company Pages on LinkedIn. This may be the missing link companies have been waiting for to find value in their company Pages on LinkedIn. Are you getting ready for 2012?

MySpace Sold for Pennies – NewsCorp Lacks Vision to Execute!

jginsberg — Thu, 30 Jun 2011 02:32:54 +0000

Is it official? MySpace is finally Dead? With a sale at the rumored 35-40 million, it appears so. Why? Because MySpace has been filled with dirty noisy spam for years. Yes, everybody wants to customize their Page and yes, most pages I saw were ugly. Will Bands still use it? Yes, but they will have to think about why they are not using FaceBook more and SoundCloud. Great example? Friend and client Wade Morissette is using SoundCloud to give away music he is testing and experimenting with. Why would he go to the ghetto of MySpace when he can have amazing resources to share his music with the largest community in the world? If you are a musician or band, build your community on FaceBook and feed them with music on SoundCloud and videos on YouTube!

What could MySpace have done? Keep it Clean!!! Note to FaceBook: You are managing your community well, keep up the good work!

LinkedIn Growing Post IPO

jginsberg — Fri, 17 Jun 2011 14:08:41 +0000

LinkedIn’s IPO a few weeks ago got me very excited, Why? Because I LOVE the social space. If you have ever read my blog, you know that I believe social media is a critical tool for social and professional networking. LinkedIn is the first of the social companies to go public and it motivated me to pick up a few shares. Not just because I believe in putting my money where my mouth is, but because I love that LinkedIn is growing by approximately 1 million users per month.

At a little over 100 million users, I think LinkedIn has barely even started growing. Why? Because we are social creatures, given the opportunity to connect and talk, we do! Do you want to make LinkedIn more interesting? Start searching your LinkedIn newsfeed (top right of newsfeed). You can filter your feed by keywords and fine tune the posts you see by degrees of connection. If you are not listening to the conversation, you are missing opportunities. LinkedIn is HOT like New York City in August – Start listening and engaging in the conversation!

FaceBook Advertising – Jump Start Your Community

jginsberg — Tue, 31 May 2011 02:35:29 +0000

You’ve got a Page on FaceBook for your business. You have started Suggesting the Page to your friends and even gotten a few friends to Share your Page. You are doing the basics, like including links to your Page in your email newsletter and printing the link on all of your collateral, but your Page is not growing fast enough. What’s next? FaceBook Advertising!

Set up an Ad on FaceBook for your Page. Keep the traffic directing to your Page and limit the Ads to friends of your Page. Why? Because a referral in business from a friend is invaluable. When people see your Ad, you want them to see that one of their friends has already liked your Page. This is the equivalent of a business referral.

What else? Tie in a Sponsored Story. This is a long tail Ad that will be purely Social (only friends of people who like the Page will see it). Why do you want this second Ad running? As you get people liking your Page, you will want to reach out to their friends. This Sponsored Story will be promoted in the news feeds of the friends of the new people liking your Page. This is Hot!

What are you waiting for, start your Advertising campaign today!!!

FaceBook Email – It’s Like AOL only Better!!!

jginsberg — Wed, 25 May 2011 02:38:17 +0000

I like to say that FaceBook has the secret copy of ” How To Build a Closed Network” by AOL. As the site evolves, it appears to be more and more like AOL circa 1997, AWESOME!!! What has got me really excited recently is FaceBook Email. The latest upgrade is big, no it’s huge. You can claim your email, bridging the gap between social and private email. Yes, all the basics are there, attachments, forwards and a spam box. For FaceBook to become your default email, it has to play nicely with other email systems. The new FaceBook email is a true coming of age product. Tell me again why you are on AOL, Hotmail or Yahoo?

1 million reasons to eat out

Jamie Ginsberg — Sat, 14 May 2011 13:42:29 +0000

I have always been convinced eating is a social experience, yet the number one comment against Twitter and FaceBook is “what do I care what you had for breakfast?”

There are a few topics we cover in small talk that covers the spectrum of our lives in relationship to the world…the weather, food and entertainment. These are the conversations that make up the social fabric we live in, the foundation of our constructed reality.

How can you participate in the conversation? Check-in on FaceBook next time you get to a restaurant. See if anybody comments. No smartphone? Write a review on FaceBook as a status update or even on Yelp. Maybe post a reply to someone’s check-in, tell them what you ate or what movie you went to afterwards. See what happens. Find out for yourself if anybody cares what you think about a movie or concert or sporting event…

Do you know what I had for breakfast?

Why YOU should be using Questions on FaceBook! Hint because the Cleveland Clinic isn’t!

jginsberg — Tue, 10 May 2011 13:30:17 +0000

I make fun of the Cleveland Clinic a lot in the world of Social Media. Why? Because they are the GIANT company in Cleveland and their Page on FaceBook has less people liking them than they have employees. A few months ago FaceBook “viralized” a new feature, Questions. This means, if you use the new feature, you will create a larger wave on FaceBook. Use Questions, it is a brilliant FaceBook feature. Plus, you can limit the potential answers via radio buttons, reducing potentially brand damaging answers.

Because I make fun of the Cleveland Clinic, I also offer them FREE unsolicited advice, see the picture below.

Where do you go for news? Try FaceBook and Twitter

jginsberg — Mon, 02 May 2011 12:34:27 +0000

Are you willing to wait for the morning Paper to find out what has happened in the world? The face of news is changing quickly. From FaceBook to Twitter we are seeing breaking news spread like wild fire. Why? Because we are not the passive generation of the past. We are the generation that wants to Share news and Discuss news. We are the generation that will discuss Bin Laden’s death, not simply here that he died. Your friends on FaceBook and Twitter have opinions and they are more interesting than those of the TV personalities who are censored from saying what they really believe (even though nobody believes the news is politically neutral today).

If you want breaking news, stay tuned on FaceBook and Twitter. If you want to find out what happened yesterday, subscribe to a newspaper.