As companies still struggle with what to do with FaceBook and how to integrate their employees into their campaign, along comes PLACES, a blessing in disguise for every business in the world. Why? Instead of struggling to get them to suggest your fan page to their friends, now you can have them “check-in” notifying their friends where they are currently located. For most of us, this will be a company of some sort most weekdays.
1) Easiest way for your employees to promote your company, “check-in” when they get to work everyday.
2) For business to business – Your contacts should be in your FaceBook friends list, if they are not your competition will surely be making friends with them and building stronger relationships thru normal social interaction. If you are connected to your business contacts, there is an easy way to stay in front of your network, “check-in” and your network will see a gentle reminder of where you work.
3) Every coffee shop and restaurant in America should be offering 10 cents off a cup of coffee, free cookies or a drink when you “check-in” on FaceBook.Think about the value of this advertising, trusted agents communicating to their friends where they are drinking or eating, with a map attached, Wow! Put up a sign today at your cash register or real world “check-in” station. Holy Powerful Batman!
Why is this the death of Four Square and Gowalla? Because those games were not really a big enough incentive to get the masses checking in some place. With 500 million users and millions of mobile users on the iPhone, FaceBook “check-in” will be easy to adopt and use. The potential for linking to Fan Pages is almost scary. Get ready world, FaceBook is having a banner year and the world just got smaller and a lot more interesting.
