Recently I have been thinking about status updates. When should they be automatic and when is it inappropriate? Basically, as long as you keep the voice of your status update authentic to each network you are updating, then be efficient and update multiple networks at once.
Should you be posting #jamierocks on LinkedIn or FaceBook? No! That is not authentic, to those communities. Keep the Twitter lingo on Twitter. Have I made this mistake? Yes. As I look at how the Twitter and LinkedIn integration has gone, I rate Tweets in LinkedIn status updates as generally a fail. I like knowing your Twitter handles and following you, but the extra noise degrades the already weak LinkedIn newsfeed.
Find the balance and update your networks in your voice as is appropriate on each network. I suggest updating LinkedIn every 2-4 weeks. Twitter, as often as you can (daily?). Facebook daily, at the least check in daily and like or comment (I check into FaceBook every few hours). Depending on how many networks you update, you may need to automate the process. If it is only a handful, take the time and engage with each community. Keep your voice authentic to your network.
