Looking at a friend’s profile today on LinkedIN, I was surprised to see she did not have a profile picture. Pictures are the key to growing your presence online, networking effectively and growing your revenue! On LinkedIN this is easy, pick a decent profile picture that shows your eyes and communicates just enough of who you are. There are enough suits on LinkedIN already, find a picture that keeps you looking like the professional you are and encourages people to do business with you. Being memorable is difficult, but rewarding. If you have a great headshot, use it. You want people to recognize you and pictures are the key.
FaceBook, welcome to the largest photo sharing website in the world! Start taking pictures and adding them to your personal page and Fan page if you are a business. Tagging people in pictures is the key to growth! Why, because when you tag someone it hits their news feed, anyone who is friends with them may potentially be exposed to your pictures, brand, fan page. If you have your personal privacy levels too strict this will not do much for you (I suggest friends of friends for pictures and videos), Fan pages do not have this issue. You can take pictures with most phones today and easily load them into FaceBook, if you don’t know how get a tutorial (there are lots of ways to do this). For as little as $100 you can get a shockingly respectable point and shoot from Nikon or Canon, upgrading the quality of your pictures and even taking video. If you really like taking pictures, DSLRs are amazingly inexpensive today. You too can play with the big boys.
Everywhere you go, snap pictures and start sharing. Just like you enjoy looking at other peoples’ pictures, others will enjoy looking at yours. If you have a Fan Page, make the leap….the more content you have that can be shared, the more people will see your page and engage with your brand. Start today…
