As you implement your social media strategy, take a careful look at how many social networks you are going to participate in. How much time can you dedicate daily and weekly? Jim Cramer of Mad Money and The Street says you MUST research each stock you invest in for 1 hour each week. This is my new mantra. For every social network you participate in prepare to dedicate at least 1 hour per week participating.
Break up the time in any increments you want, but make sure that each network gets an hour of your time each week. I believe you need to participate daily, but of that is too much of a commitment than find time as is appropriate for you. I look at LinkedIn daily, but only dedicate time to it once a week. I will check FaceBook multiple times per day and I am on Twitter everyday. You have to find the balance that works for you. I am a creature of habit, if I do anything for 3 days, it is like I have been doing it forever. This means I have to participate daily or I will neglect the network completely. Get your 15 minutes of fame daily, participate.
