In December of 2008 Dell sold 1 million dollars worth of computers using Twitter. Just a small dent in the numbers, but the first real statistic on why your business needs to be using Twitter. Flash forward to June 2009 and Wired is reporting that Dell has made 3 million dollars from Tweets and grown to over 600,000 followers. What does this mean?
Twitter is the latest greatest technology fad, micro-blogging. If your company has a product to sell, Twitter must be in your sales arsenal. You need followers and you need deals. Dell has sold 2 million dents and refurbs and the remaining million upgraded to new computers. Dell has not perfected the Twitter sales system, but we know they are trying. Most importantly, they are in the game. Is your company in the game?
This is not a popularity contest or quiz bowl. This is sales 101. You must find your voice on Twitter and get active. Go after the low hanging fruit. It starts with registering your name and finding good people to follow. Set your first goal at 100 followers, followed by 1,000 followers. If you are trying to buy or sell your way thru our current economic mess, then you need to get active on Twitter. Are you listening?
