While you were busy building your network, LinkedIn was busy making a tiny but significant change. Your LinkedIn home page has taken on the newsfeed like quality of FaceBook and FriendFeed. This is a tiny change that has a huge effect. What is the big change? Gone are the neat sections dividing your content into groups, status updates, connections, etc. We are in the age of information overload. Welcome to the News Feed.
Why? LinkedIn is becoming an information resource, a tsunami that will overwhelm you if you do not pay attention. The center section of LinkedIn is now a running feed. As changes and updates occur in your network, they will “feed” into your center news section of LinkedIn. I haven’t figured out whether LinkedIn has changed they algorithm for how your activity is broadcast to your connections. What will remain true, is the more active you are within the LinkedIn ecosystem, the more likely it is your network will see your activity and remember you are “alive and kicking.”
If you are in 50 groups you may want to consider dropping the groups you do not participate in, or the ones that other people are “over-participating” in. People with spammy activity are going to have a rough time. If you take away one thing from reading this post, LinkedIn requires 15 minutes of your day, every day. More than ever, the asthetics of how you run your business will shine thru your LinkedIn activity. Be yourself and stay active within your network.
**Note – Navigate to settings in the top right and you can adjust your member feed. I set mine to my network, you may want yours to be set to everybody or simply your connections. If you do not want anyone to see your activity, then LinkedIn may be the wrong network for you


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