“You can lead a horse to water, but you can not make him drink.” This saying plagues consultants. In the end, our success is dependent on you listening and trusting our advice enough to implement the critical features (drinking the water). Yesterday, I got an email from someone I have been consulting with. My eyes blurred as I read his short email and suddenly focused on a series of links at the bottom. Awesome! Not only did Scott register and start using all of the social media outlets suggested, he grabbed the low hanging fruit. Adding links to himself and his groups on LinkedIn and FaceBook at the bottom of his email. Example of my signature below.
It is critical to embrace traditional marketing in your social media marketing. This means pasting social links on your website, email, and business cards. Printing new envelopes or letterhead? Add your social media links. These are not as easy for people to click on and follow thru as in an email or web site, but it is a critical reminder that you are reachable. As you look at the various ways you contact your friends, family, clients; think about how you can integrate in your social media (FaceBook, LinkedIn, Twitter, FriendFeed, YouTube etc.). Do not keep your presence a secret. Place links to you every where.
