Archive | April, 2009

The Assist – Building Social Capital – Playoff Post #3

The Cavs have had a phenomenal season for one reason, LeBron James…Wrong! It is because they have worked hard at becoming a team! The Cavs play hard together and it shows on and off the court. LJ has been an amazing player for years, but it takes a strong team to win together, on good [...]

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Status Updates are like Free Throws – Playoff Post # 2

Mo Williams shot 91% from the free throw line this year. He is consistently good and a great person to shoot technical fouls. The picture above catures the moment; his body is relaxed and perfectly balanced, his grip on the ball looks comfortable and natural, his eyes are focused with quiet determination and he is [...]

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What Basketball Teaches us about Social Media Marketing

The Cleveland Cavaliers are a text book example of how teamwork is essential to winning. The picture above shows the energy and humor the Cavs have played with this year. If you want to win a championship, you need to build a great team and work together. When I look at the above picture, I [...]

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A “Case” Example of how to use Social Media

Yesterday I was privliged to attend the Case University Research Show Case. As I wandered thru the aisles I met a pair of interesting guys studying Organizational Behavior, that inspired me to look more carefully at how we interact on our social networks. I looked at some research on how listening to music while swimming [...]

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Say Anything

Any John Cusack fan who lived the 80s has a “Say Anything” moment that has survived 2 decades. For many people it is the image of Lloyd holding the boom box above his head with Peter Gabriel touching our souls. For me, it is the parking lot scene in the back of the supermarket. In [...]

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Filling in Your Profile

This week I have talked with a lot of people that are on FaceBook and/or LinkedIn and we have sat down and looked at their profile. It is surprising how dynamic, smart, creative people have a boring profile. When I am feeling kind, I recognize this is a lack of committment to the social network. [...]

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Links to You in your Email

“You can lead a horse to water, but you can not make him drink.” This saying plagues consultants. In the end, our success is dependent on you listening and trusting our advice enough to implement the critical features (drinking the water). Yesterday, I got an email from someone I have been consulting with. My eyes [...]

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The New Digital Divide – Why You Should Be Adding Pictures and Videos to FaceBook

I am getting increasingly obsessed with the Digital Divide occurring in the online social world. I think we are seeing the split on two levels. First is the amount of “friends” and willingness to connect to people. Second is the amount of media added to social networks. Although, the issues are related, I am thinking [...]

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FaceBook News Feed Lists

Finally, it is almost like FaceBook read my Blog yesterday and added Lists to the news feeds this morning! I immediately built out a few lists. Suddenly having 400 friends is manageable. My biggest gripe with the new newer FaceBook has been a lot of you have dropped off of my News Feed. Now I [...]

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