How is LinkedIn working for you these days? Have you gotten your profile up to 100%? Added your core connections and even a little fat? What kind of Groups have you joined?
Groups are simple – Join at least 5. Start with high school, college, professional. Then move onto the good stuff. You MUST join a few “Passion”Groups. What is a “Passion” Group? Basically your hobbies! If you are a runner, find some groups of runners. If you are a Chef, groups on cooking or restaurants. You will find more business in your “hobby” groups by participating, being yourself and sharing your passion. Start today! ( code for Technorati 2N8U3NCHVX4Q )
Posted in Best Practices, LinkedIn.
Tagged with effective networking, Groups, LinkedIn.
By jginsberg
– March 1, 2010
As I relieved myself at the Pilot Travel Center off of Intersate 80, heading West thru Pennsylvania on a horribly snowy night, I saw the above advertisement on the wall and smiled. It is GREAT to see a company taking an aggressive approach to building their fan page audience and social presence. Look at your business and take a hard look at your social media presence. Have you included your social links on ALL of your printed collateral? If not, figure out where you can add in this information, it is more important than your physical address and/or phone number. Yeah, I would have added a Twitter account and a LinkedIn Group to the above Advertisement, but that is just me…
Posted in Best Practices, FaceBook.
Tagged with advetising, Collateral, FaceBook.
By jginsberg
– February 21, 2010
According to the FaceBook Blog, many of us will be seeing a new design to the front page and navigation of FaceBook. This looks very promising, features buried in the bottom corners will now be available in the sidebar. The BAD news is, you will have to check your privacy settings again. Yeah, again.
Expect a lot of people to complain and request their old FaceBook back. Get over it. Change is good. FaceBook gets that and has continuously evolved their site. Are you using Lists? What about checking your notifications instead of getting emailed every time somebody tags you in a picture or a post? You must start using these networks efficiently, your time is precious.
Posted in FaceBook.
Tagged with FaceBook.
By jginsberg
– February 4, 2010
I guess this isn’t really exciting, FaceBook now has 400 Million users. No wonder they are getting 2.5 billion photos a month uploaded. What does that mean to you as a business? There are 50 million new users on FaceBook in the last 2 months. Yeah, FaceBook is still growing.
Posted in FaceBook.
Tagged with FaceBook, Fan Page, social media marketing.
By jginsberg
– February 4, 2010
The most useful features for your local business on Twitter are Lists and Hashtags. Why? Because they help you connect with people in your area. Try searching on Twitter for hashtags like #cleveland or #NYC and look at how many people pop up from those cities talking about what is happening in those cities. You can click thru on their names and see if they are located in your area, find new people to follow and show your support for them by re-tweeting interesting posts by these people. Drill down to specifics like #Cavs or #Browns or even #Buckeyes and you will find more people from your area talking about the latest and greatest rumors or score updates, again a great way to network with people you share a common passion with. You can make up your own Hash Tags or simply use common Hash Tags out there in the wild. Either way, start using them!
How should you be using Lists? Create a list for your local area, look thru your followers and add them to this List. Yeah this takes time and brings on Carpal Tunnel. Your List become really useful for filtering thru all of the noise and finding out what the people in your network are talking about quickly. If you are feeling aggressive you can add people you are only following to Lists as well and increase the odds of them following you back. You can make a List for whatever your niche is, you don’t have to limit them to location. As you look for followers, check Lists by relevant people and find Lists that work for you. Look thru the people they are following on the List and find new relevant people to follow. This is a great way to fish for followers in your very own niche specific local pond.
Oh yeah, check out the new location based topic trending, it is kind of interesting. Cleveland is not on the map yet, but it was interesting to look at a few cities and see what people are talking about there. Start playing with search, hashtags and lists on Twitter – You will find these to be very valuable tools in your social media utility belt.
Posted in Random.
Tagged with social networking, Status Updates, Twitter.
By jginsberg
– January 26, 2010
After going to sleep way to early last night, I found myself awake at 3 am. What do you do when you are bored at 3 am? I decided to look at FaceBook Statistics. Why? Because I kept thinking the last time I looked there were 250 million active users loading 1 billion photos per month, the newer 350 million number has been out for a few months. I wonder how many photos are getting uploaded now?
The new number is 2.5 billion photos per month! Holy Cow, Batman! Can we simply call FaceBook a Photo Sharing website? This is ridiculous! I am guessing FaceBook is now well over 20 billion photos on the site (the last number I recall was 15 billion). Notably missing is an update to the amount of videos being uploaded monthly. The last update was 10 million videos with an average running time of a minute. This number may be too small for FaceBook to brag about; however, the potential for video in FaceBook has never been greater.
Increasingly FaceBook is a source of entertainment and social interaction, as proven by the numbers. The ability to watch live video shows and comment with your friends will bring a whole new dimension to FaceBook. CNN experimented with this during the presidential inauguration a year ago on FaceBook. It rocked. You Tube did their Live show, then the Live U2 show from the Rose Bowl. O.k, it wasn’t FaceBook and I had nobody online to chat with at 2 am (damn west coast shows), but that really rocked. If I was Conan O’Brien, I’d take my show to FaceBook and leave the networks behind. FaceBook is NOW, are you participating?
As reported by FaceBook:
More than 350 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded to the site each month
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 1.6 million active Pages on Facebook
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 2 Pages each month
Average user is invited to 3 events per month
Average user is a member of 12 groups
Posted in Best Practices, FaceBook.
Tagged with FaceBook, good habits, Social Media, social media marketing, social networking, Stats, Status Updates.
By jginsberg
– January 21, 2010
Logging into my favorite Twitter tool this morning, Twitter Karma, I was disappointed to discover I could no longer bulk unfollow people. There is a notice from Dossy saying Twitter made them remove this functionality as it is in violation of their automation rules. Unfortunately, this was the best tool I have used for getting rid of people on Twitter who do not follow you back. This tool was very effective at reducing your dead weight (people you follow who do not follow you back) and enabling you to follow more people.
The only auto-following behavior Twitter allows is auto-follow-back (following a user after they have followed you). Automated un-following is also not permitted. If you find yourself frequently needing to un-follow large numbers of users, you might consider reviewing your criteria for following them. Please review our Follow Rules and Best Practices for a detailed discussion of following recommendations. Twitter Rules. I do not believe Dossy violated Twitters Guidelines. Quite the opposite he enabled a manual bulk unfollowing system. There is nothing automatic in his process. Part of your criteria for Twitter should be the person you follow must follow you back, otherwise you are simple experiencing a one way conversation. Twitter, go after the bad guys and spammers, Dossy did not enable spamming or the ever so annoying auto DM, for the most part he built a very useful tool that enables you to quickly and easily manage your Twitter account.
In a perfect world (or at least community) we would all follow each other. I have seen this work with varying degree of effectiveness on some micro-communities I am a member of. There is a real world issue here I am still working thru, are you initiating contact? Do you contact your friends and network and check-in with them/make plans. It has become so easy to run thru life seeing people randomly or once a year, work and kids keep us so busy we become lazy with everything else. Find different ways to make plans, coffee before work, breakfast, lunch, drinks after work, a ballgame, meeting of mutual interest, workout at the gym. These are all easy ways to extend your social life. You don’t have to bulk unfollow the real world friends you have that do not make an effort to make plans; be a leader and make plans with them. Stay Social.
Posted in Best Practices.
Tagged with Following, Karma, Twiiter.
By jginsberg
– January 18, 2010
Do you want to grow your FaceBook Fan Page? How about advertising on FaceBook? I suggest going with a Pay-Per Click that leads to your Fan Page.Why? Because your Ad will be seen by a lot more people, you will get hundreds of thousands of impressions. You want people to click thru and become a Fan, they can even select “Become a Fan” right on your ad with a single click. So what? Once they are a Fan you can easily reach them with your messaging and expand your relationship. You can create the incentives to get them to your website, location or simply picking up the phone when you call. You want as many fans as possible!
The going rate appears to be .45-.50 cents to advertise to people within 25 miles of Cleveland. How many people are there on FaceBook within 25 miles of Cleveland? According to FaceBook 596,760! Of which, 335,180 are women, 18 and older. Looking to reach women 30 and over, you have 203,600 potential fans! Within 50 miles of Cleveland we have 800,00 people on FaceBook. Are these your potential customers? Business has never been more social…
Posted in Best Practices, FaceBook.
Tagged with effective networking, FaceBook, Fan Page, good habits.
By jginsberg
– January 13, 2010
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